Green Marketing Starts with Three Steps
Posted: Thursday, October 08, 2009
by Deborah Nelson
Author Your Dreams
Step 1 - Admit the Problem.
Thinking of going green with your Marketing? The First step is to admit the problem. What is the problem? Perhaps we don't quite exactly know what the definition of "green" is. No need to be embarrassed, there's a lot to know and discover; we are still learning too.
All you need to know about eco friendly products can be found in a good Eco Friendly Dictionary or Glossary. How you can contribute to improving your company's carbon footprint? Begin to educate yourself about the different aspects of going green with your company's marketing program.
Step 2 - Go Paperless.
The second step in going green with your marketing is a simple step. Go paperless. If you use catalogs in your business, convert to a paperless, digital, catalog. There are some amazing high tech digital catalog solutions available. If you replace paper or plastic bags, with "eco-usable" canvas bags. This step can save you thousands upon thousands of dollars in printing depending on your reliance of paper. If you need physical brochures, there are options for alternative "papers." Recycled Elephant Poo is one choice. Another choice is to use some branded flash drives for brochures and business information; and print paper copies. Not only do you save paper, but also your brand will get seen over and over again by those who use the flash drive to save their important files.
STEP 3 - Boost Your Brand.
Educate your customer/client base. Get them used to the idea of digital catalog instead of paper; or reusable shopping bags instead of "paper or plastic," and tumblers instead of Styrofoam cups for hot drinks. Gently move them over to new and better way. Overcome their fears and overcome your fears. Build relationships and boost your brand!
What Going Green Can Do for Your Marketing When going green, will your logo and design still look amazing? Will you gain customers or lose customers? How much more will it cost? A good green marketing consultant will help you to:
Help you to maximize your promotional impact.
Minimize the negative impact on the environment.
Improve the relationship with your customer/client base.
Thinking of going green with your Marketing? The First step is to admit the problem. What is the problem? Perhaps we don't quite exactly know what the definition of "green" is. No need to be embarrassed, there's a lot to know and discover; we are still learning too.
All you need to know about eco friendly products can be found in a good Eco Friendly Dictionary or Glossary. How you can contribute to improving your company's carbon footprint? Begin to educate yourself about the different aspects of going green with your company's marketing program.
The second step in going green with your marketing is a simple step. Go paperless. If you use catalogs in your business, convert to a paperless, digital, catalog. There are some amazing high tech digital catalog solutions available. If you replace paper or plastic bags, with "eco-usable" canvas bags. This step can save you thousands upon thousands of dollars in printing depending on your reliance of paper. If you need physical brochures, there are options for alternative "papers." Recycled Elephant Poo is one choice. Another choice is to use some branded flash drives for brochures and business information; and print paper copies. Not only do you save paper, but also your brand will get seen over and over again by those who use the flash drive to save their important files.
STEP 3 - Boost Your Brand.
Educate your customer/client base. Get them used to the idea of digital catalog instead of paper; or reusable shopping bags instead of "paper or plastic," and tumblers instead of Styrofoam cups for hot drinks. Gently move them over to new and better way. Overcome their fears and overcome your fears. Build relationships and boost your brand!
What Going Green Can Do for Your Marketing When going green, will your logo and design still look amazing? Will you gain customers or lose customers? How much more will it cost? A good green marketing consultant will help you to:
Help you to maximize your promotional impact.
Minimize the negative impact on the environment.
Improve the relationship with your customer/client base.
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Ms Nelson is a writer/entrepreneur, founder of The AdStuff Company (http://www.theadstuffcompany.com), The Dating Passport (http://www.TheDatingPassport.com) and has been in the promotional products business for 23 years. She has recently founded Brand Me Green, a division of The AdStuff Company specializing in green promotional products marketing. An Eco Friendly Dictionary can be found on the website. Ms Nelson holds monthly "Going Brand Green" seminars online, and locally in Santa Barbara, CA. Register for a "green seminar" by calling 1-888-237-8833 x 1, greeninfo@brandmegreen.com.Ms. Nelson was nominee of the Entrepreneurial Excellence Award given by WORKING WOMENS MAGAZINE, and an National Finalist for the Ms.Corporate America Title in 2008.
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